Bluetooth Beacon Market To Increase With A CAGR Of 22.0% From 2017-2025

In keeping with the latest market research report authored by Credence Research, “iBeacon Market(by Operating Platform (Open Source, Closed Source), By End-use (Retail, Public Infrastructures, Others)) Market – Growth, Potential Customers and Competitive Landscape, 2017-2025”, Perimeter Beacon sector is estimated to grow at a CAGR 22.0% from 2017 to 2025.

The whole report comes available at

Market Insights

Mobile and wireless communication technologies have emerged greatly in the last few decades. Continuing development of advanced cellular communication is estimated to grow even further in the forthcoming years, seeing adoption across the different applications. The retail industry is one such vertical consistently working towards improving their consumer experience by deploying more modern engagement models. Some of them are attractive LED billboards, interactive billboards, and facial analytics/identification. This makes the retail industry greatly promising for customer interaction technologies which include Bluetooth Beacon. BTLE Beacon is one of the many wireless communication techniques developed in recent years using which the retail companies (stores) can connect with their buyers.

The Beacon market has experienced sizeable growth since its first intro in the year 2013. Beacon features Bluetooth low energy (BLE) and has proven to be a very easy one-way communication channel. BLE Beacons are available for both open source and closed source platform and therefore, can be used for lots of applications. In addition, the installation and operation cost of Bluetooth LE Beacon is very cost-effective making it a permanent solution for the retail companies, so further enhancing brand advertising and marketing. Companies are willingly adopting this new technique for engaging their clients. Besides, Perimeter Beacon finds its application in public areas including air-ports, automatic parking systems, navigation inside the buildings and others to direct the people through giving important information straight to their smart phones.

Smart Beacon market is segmented in accordance with platform, end-use, and geography. Based on the platform, BTLE Beacon is classified as open source Beacons and closed source Smart Beacon. Open source Bluetooth LE Beacon are typically applicable for android platform, while the closed source iBeacon is deployed for IOS operating system. Depending on the end-use segmentation, Smart Beacons are sorted for retail, public facilities, and other applications. The other applications segment include things like indoor navigations and medical related applications.

Across the world, America leads the entire iBeacon market. Europe succeeds the North American Smart Beacon market, when considering revenue. Asia-Pacific is expected to appear as the fastest boosting market for Proximity Beacon technology as a result of significant potential for the retail industry. Smart Beacon market is supposed to grow considerably in Asia Pacific during the forecast years.

Competitive Insights:

Proximity Beacon market continues to be in its nascent stage, with a small number of countries seeing their use. The market includes a huge number of makers, with the majority of them centering on developing energy efficient Bluetooth LE Beacons based on open source platform. iBeacon makers like Aruba (a Hewlett-Packard Enterprise Company), Estimote, Inc., Gimbal, Inc.,, Radius Networks, Inc., BlueCats, Blue Sense Networks, Glimworm Beacon, Sensorberg GmbH, yet others are maturing the technology by increasing battery life and bettering other technical specification, for instance, operating range. One additional major strategy adopted by the market players is building affordable Perimeter Beacon for small retail divisions.

Major Trends

Continue efforts by the retail industry in the direction of far better customer interaction
Improving worldwide sales channel in an effort to retain and enlarge the sales
Constant growth in wireless communication as well as the smart phone technology
Pay attention to stretching the application area of Proximity Beacons

In accordance with

Leave a Reply

Your email address will not be published. Required fields are marked *